Amazon.com is a great site to start an online business! Many people sell their products on Amazon because they are sure that they will reach out to many customers on this famous internet retailer. However, doing business on Amazon requires a good Ecommerce strategy to be able to generate profits. Here are a few tips to increase sales on Amazon.
Product reviews are a great tool to convince customers to buy what you’re selling. Studies show that about 88% of consumers trust online reviews as much as personal recommendations. Video reviews and reviews with a product picture could help you reach out to more people. Find people that have already tries your product and ask them to write their testimonials. Use programs like Feedback Five and augment the volume of feedback submitted.
Improve your SEO
Keywords in the product’s title are important to make your product visible on Amazon. Actually, Amazon looks for these keywords to rank listings. Try to include as much as possible keywords in the product title within a character limit of 500 characters. You can also include description, brand, product line, color, material, size and quantity in this field. To do so, you can use the Amazon Keyword Tool to help you find popular long tail keywords. You can check in-depth eCom Edge review to learn more about Ecommerce marketing strategies.
Discounts are a great way of stimulating customers and motivating them to buy your products. Offering discounts on your products give you the possibility to appear on Amazon under the “Hot Deals” categories, which can help to reach out to more buyers.
You can try Amazon sponsored products. This allows your product to appear below search results or on detail pages. Amazon will expand this feature soon, to make ads more noticeable. You can get a free credit offered by Amazon and get started!
These are the main tips you need when doing Ecommerce on Amazon.com. There are other Ecommerce marketing tactics and strategies that can help you increase sales, but the ones mentioned above and the basics.